A Case for Labeling

The label sets the expectation

It’s a step in brewing process that is often overlooked even though I believe it contributes to the quality of a homebrew just as much as any ingredient in the beer (except hops or malt or any ingredient that actually goes into the beer).  The label is what sets the expectation for the entire drinking experience.  A bottle with an interesting and unique label will be much more remembered than that 2nd IPA you brewed last February without a name in a nondescript brown bottle and handing out a nicely labeled beer is a satisfying, enjoyable gift.  I believe in labeling every beer I make, not only for others, but it helps me remember each specific beer much more vividly.  A great resource I use is a website called BeerLabelizer.com.  It’s a great starting point for a nice looking label plus it’s always fun to add some personal touches as you can see in 2 of my labels above.  So consider this a recommendation to not skip that final step, it’s a great way to increase the quality of your beer.  Prost!

-Travis Neufeld