Tag Archives: Draught

Bud Enters the Home Draft Market

13 Dec

Anheuser-Busch is entering the home draft market.    Seeming to follow suit from Heineken, with their Draughtkeg and Krups Beertender and from Coors and Miller’s pig keg offerings, the Draftmark is making it’s debut in select St. Louis stores this week with Budweiser, Shock Top Belgian White, and Bass Pale Ale on offer.  It will be interesting to see how successful the BIG brewery will be with their home draft system.  The Draftmark fits on a shelf inside your refrigerator, has a rechargeable battery and a “permanent pouring system”. Draftmark owners will be able to buy refills for their system and Bud is claiming freshness for 30 days.

If Bud expands their refill offerings to some of their more exciting brews, like Bodingtons Pub Ale or Stella Artois, they may have a real winner. We here at Brewing and Beer aren’t always kind to the big 3, but we’re always interested in new ways to enjoy beer.  We have only two questions so far: When is the Draftmark going national, and why in the world of beer does it require a battery?

Learn More: www.anheuser-busch.com/s/index.php/anheuser-busch-brings-premium-draft-beer-experience-home-with-draftmark/

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